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About Our Work.

strategy 0
Branding 0
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We do branding

The branding process is a strategic process in which a new brand is created or an existing brand is updated. As part of this process, the talents decide on the desired 'brand values' and develop logos and visual and verbal characteristics that are supposed to express these 'values'. These symbols include the brand name, the symbol, the types of letters used to display it, shapes, colors, sounds and any other sensory characteristic that is part of the 'brand experience' design.
At the same time, an examination of the market (which includes all consumers and competitors) is carried out with the intention of producing a unique value for the brand: differentiated and differentiated, perceived and remembered. At this stage, the differentiation, focus, positioning and added value (USP) of the brand are defined, as part of the characterization of the brand personality and values. The next step in the branding process is to market and infuse the brand and its 'values' into the public consciousness by various and varied means, with the classic branding processes being mainly aided by: advertising, public relations and sales promotion. Branding is usually done when a new service or product enters the market.

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Branding

Branding is a term from the field of marketing that describes a company, product, service product line, party and even an individual. The term refers to all the attitudes, feelings and perceptions that exist among consumers regarding a particular object, organization or idea. These attitudes and feelings are sometimes also referred to as ``brand assets``.

strategy

A strategy is the formulation of a course of action of a business unit-brand, company or person, with reference to the environment and itself, in order to assist it in setting its goals, choosing courses of action and realizing them. The strategy concerns the long-term goals and business results.